Friday, December 3, 2010

A Group Effort

In our next assignment (which we hope to be our last, but we know better), we are working in groups from our product categories (Pens & Stationary) and developing a kiosk for our product. In my group, there is myself, Jade, Richard, & Yau. Previously, I worked with stationary; Jade with maps (i.e. stationary); and Richard and Yau had both developed some great products with pens.


We went to work and discussing ideas immediately! We decided to focus on postcards as our product, since it was new for all of us. In order to start getting some work done, we decided to develop 4 postcards each and to come up with some ideas on sketches for our kiosk. Our target market would be DC tourists and each of us had a category for our postcard design within that target market. I had DC-life in the daytime; Richard focused on DC-night life; Jade was focused on family attractions while Yau focused on children.

Since I'm not from DC originally, this was fun. It helped me to find some new spots I'd like to try; including brunch at the Tabard Inn, afternoon tea at Teaism, possibly a "getaway" wedding / elopement at the historic Mayflower Hotel (my Grandmother would kill me!), or lunch at CoCo Sala.



The idea behind my kiosk sketch was a 3-walled construct with 2 full-length wall displays with pockets for postcards. The third wall would provide a space for the cashier. By using a "v-shape", it would allow for tourists to stop a look at postcards with room to manuever. Or so I thought.

Well, my group wasn't so big on my initial idea :) but their critiques were valid. We needed to consider our roof and if placement of this kiosk would be in a high-traffic area, it would definitely need to be more open. Things started to take shape...

We even started working on different ideas for the kiosk displays...


Our initial ideas were to make it make it collapsible and mobile. A stand that a small team of 2-3 people could break down themselves and easily transport. Our initial idea is that this kiosk would be set up in a Metro station, but we wanted a type of roof that would allow a lot of light in, especially if we decided to go outdoors.

On Sunday; Richard, Jade, & me met to put together our first model. Interesting, huh? It's a tad awkward, but the great thing about it is it's really started to help us think through sizes a measurements, the spacing we would need for a cashier, and for multiple people to pass through the kiosk. We also realized we wanted to incorporate "organic" materials like cork on the wood displays and focus more on being outside, like on the National Mall.



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