Display: First Round

First Round of the display project has not really gone well. I began with a clear vision and as I spent more time on it, began to see a path of getting there. I had in mind that I could display 2 of my boxes of card (remember Packaging & Modeling...the Finale?) It could possibly be museum board covered in the gold paper like the packaging and then with photos from the 2nd Project - Branding. This would allow me to pull in the branding concept that I envision helping to sell the packaging developed. My display for Thank You cards would ideally be found in a Target or Wal-Mart. Typically, they have product displays on the top shelf of an aisle, as real estate is limited. Additionally, it could also function as a counter display in a specialty card & paper store like Papyrus or Hallmark. I thought about my target market and why this display might appeal to them...

I began with shelves that might be supported from behind, but the more I thought about the weight of my product and the actual shelf length, that might not be feasible. So I began thinking of just highligting one box, that would be positioned on a tower shelf...

Alas...good start, but not quite there yet. The display has to be 3-D and my initial ideas were only 2-D. Hmmm...but what can I do with the tower?

I liked the tower idea and began to run with it! I imagine a tower with 4 drawers; one on each side. As a customer opens each one, they see a picture - a "memory" of an occasion as to why they would buy more than just one Thank You card! Additionally, I could see this model on some type of wheel mechanism that would allow it to spin (much like the card or jewelry stands).

Again, great idea, but not on the mark. Professor Lechinsky responded positively to the design, however, there are few things that caused it to fall short. How would I support each drawer? What would this thing look like at full scale - would it realy fit as a counter display, or one of those Target shelves? I incorporated the pictures, but what about the product (how did I EVER forget that?!) I should definitely keep the spinning idea, but it needs more development. *sigh*

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Well, I just realized it is Sunday - so I will update my progress and photos late tomorrow, following my mid-term. More to come...